Marketing leadership without the cost of a full-time Marketing Director.
Marketing consultancy for ambitious B2B, retail and SaaS businesses: a written plan, honest reporting and senior judgement on where the next pound of budget should go.
- Years in marketing
- 0+Years across B2B, industrial and retail growth
“Most SMEs don't have a marketing problem. They have a strategy problem that marketing keeps getting blamed for.”
Samuel McGarrigle
Founder & Fractional CMO, MCIM
- Member of the Chartered Institute of Marketing (MCIM)
- MSc Digital Marketing Management (University of Staffordshire)
- HubSpot CRM implementation and automation
The problems I'm usually brought in to solve
If you recognise two or more of these, the issue is rarely effort. It's the absence of someone senior owning the strategy.
“Our marketing isn't generating leads.”
“We don't know what's working.”
“We've outgrown our current agency.”
“Sales and marketing aren't aligned.”
“We need strategic direction.”
“We need senior marketing experience but can't justify a full-time Marketing Director.”
Five ways to bring senior marketing thinking into your business
Fractional CMO
Ongoing marketing leadership one or two days a week. I own the strategy, the numbers and the people delivering it — without a six-figure salary.
Fractional CMO
Ongoing marketing leadership one or two days a week. I own the strategy, the numbers and the people delivering it — without a six-figure salary.
Growth Advisory Retainer
Senior strategy on a flexible monthly retainer: a regular call, async support and a monthly review, from £750/month. The accessible entry point before a full engagement.
Marketing Consultancy
An objective outside view. Audit, diagnosis and a prioritised growth plan you can hand to your team or your agency.
Project Delivery
Defined work with defined outcomes: strategy build, HubSpot implementation, SEO foundations or a paid search rebuild.
AI-Enabled Marketing
AI workflows and governance that return hours to your team, plus the visibility work that makes ChatGPT, AI Overviews and Perplexity recommend you.
Three ways to bring senior marketing thinking into your business
Pressure-test your marketing before you spend
Two free, interactive tools that turn vague marketing worries into a score and a plan — no email required to see your results.
Strategy first, then the channels that fit it
Channel choice is an output of strategy, not a starting point. Once we know who you sell to and how they buy, the plan usually gets simpler and cheaper.
Built for considered purchases
My background is industrial and B2B: long sales cycles, multiple decision makers and products that need explaining before they can be sold.
Discovery
I start with your commercial numbers, then audit what marketing is producing today.
The full service list
marketing automation, analytics, content marketing, website optimisation, conversion rate optimisation, demand generation
- Fractional CMOBoard-level marketing leadership on a part-time retainer.
- Growth Advisory RetainerMonthly strategy calls and async support from £500/month.
- Marketing ConsultancyAudits, growth planning and an objective outside view.
- Marketing StrategyA written strategy your leadership team can hold you to.
- SEOTechnical, local and content SEO for commercial intent.
Built for technical products and considered purchases
My background is industrial and B2B: long sales cycles, multiple decision makers and products that need explaining before they can be sold.
A five-stage engagement, from diagnosis to compounding growth
Discovery
Strategy
Execution
Optimisation
Growth
Discovery
I start with your commercial numbers: average order value, sales cycle, win rate and growth target. Then I audit what marketing is actually producing today.
Strategy
A written strategy with named priorities, target segments, proposition, channel plan, budget allocation and the measurement framework behind it.
Execution
Delivery through your team, your agencies or my network, with clear ownership and deadlines rather than open-ended retainers.
Optimisation
Monthly review of cost per qualified enquiry by channel, conversion rates and pipeline contribution, then reallocation of budget to what works.
Growth
Once the fundamentals compound, we widen: new segments, new channels and the internal capability to run it without me.
- 01
Discovery
I start with your commercial numbers: average order value, sales cycle, win rate and growth target. Then I audit what marketing is actually producing today.
- 02
Strategy
A written strategy with named priorities, target segments, proposition, channel plan, budget allocation and the measurement framework behind it.
- 03
Execution
Delivery through your team, your agencies or my network, with clear ownership and deadlines rather than open-ended retainers.
- 04
Optimisation
Monthly review of cost per qualified enquiry by channel, conversion rates and pipeline contribution, then reallocation of budget to what works.
- 05
Growth
Once the fundamentals compound, we widen: new segments, new channels and the internal capability to run it without me.
Chartered, qualified and still in the detail
Based in Cheshire, Staffordshire and the wider North West, working with SMEs who want senior marketing judgement rather than another set of activity reports.
- Member of the Chartered Institute of Marketing (MCIM), held to its code of professional standards.
- MSc Digital Marketing Management from the University of Staffordshire, applied directly to client work.
- Digital Marketing Manager for an industrial packaging manufacturer, marketing technical products to engineers and operations teams.
- Hands-on with HubSpot, GA4, Google Ads and technical SEO — I build the systems, not just the slides.
Recent thinking on SME growth
Marketing thinking in short form
Two-minute breakdowns of strategy, SEO and paid search for B2B, retail and SaaS businesses — on Instagram and TikTok.
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- AI SearchHow to Get Your Business Cited by ChatGPT and Google AI OverviewsThe entity, structure and evidence signals answer engines use to choose who they quote.
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
Related services
- All servicesEvery marketing leadership, strategy and growth service on one page.
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- AI marketingAI workflows, governance and enablement for a small marketing team.
- Marketing strategyPositioning, audience priorities and a plan your team can execute.
Frequently asked questions
Ready to grow your business?
Let's have a conversation about where your marketing is today and where it could be. No pitch deck, no obligation — just an honest assessment of the opportunity.